Thoroughbred Country Motor Vehicle Registration Plates
Concept
Put together the far-reaching elements of Thoroughbred Racing and Breeding into one promotable vehicle to provide Victoria with a new “branding” for the national and international marketing of this state.
Objective
Put Victoria on the international map just as “Bluegrass Country” did for Kentucky USA (Now worth countless millions from tourism and investment)
Tourism
More people worldwide watch Thoroughbred racing than all other spectator sports combined. Literally millions follow the trail of the Thoroughbred to the far corners of the globe every year.
General
Racing in South East Asia has witnessed remarkable growth in recent years and the potential for involvement from a tourism perspective is great. It remains our belief that there is a potential Thoroughbred related tourism offering for Victoria.
Clarion Call
Come to “Thoroughbred Country” for Friendship and Excitement.
Number Plates
Order your VTC number plates and support the campaign (it’s in your interest to do so)
Together we Succeed